Salesforce Sales Cloud Consultant Test

Which actions are supported by third-party data enrichment apps?

1. Exporting contacts only

2. Updating existing accounts and adding new records

3. Deleting outdated leads only

4. Creating entirely new accounts

The correct answer is: Updating existing accounts and adding new records

The correct choice highlights the comprehensive capabilities of third-party data enrichment apps, which are designed to enhance the quality and comprehensiveness of business data within Salesforce. These apps can effectively update existing accounts by appending new information, ensuring that the records reflect the most current and relevant data. Additionally, they can facilitate the addition of new records, which allows organizations to expand their databases and better target their customer outreach efforts. Third-party apps often integrate with various data sources and utilize algorithms to enrich the data, filling in gaps where necessary and correcting inaccuracies. This leads to a more robust database that can yield better insights for sales and marketing strategies, thereby driving business growth. The other options are limited in scope. For example, exporting contacts only focuses on a singular action without considering the potential for data enhancement. Deleting outdated leads restricts the function to cleaning the database rather than enriching it. Lastly, while creating entirely new accounts may seem valid, it does not encompass the dual functionality of updating existing records and enhancing the overall data quality that is a primary purpose of these enrichment apps.