Salesforce Sales Cloud Consultant Test

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What actions can third-party Data Enrichment apps perform in Salesforce?

Import new leads from data files.
Update existing accounts, contacts, and leads.
Archive old records automatically.
Connect with external ERP systems.

The correct answer is: Update existing accounts, contacts, and leads.

Third-party Data Enrichment apps in Salesforce are primarily designed to enhance the existing data within the Salesforce environment. One of their key functions is to update existing accounts, contacts, and leads, which ensures that the data remains current and relevant. This updating process can include adding new information, correcting inaccuracies, or enriching the data by merging it with additional information from external sources. This capability is crucial for sales and marketing teams as up-to-date and enriched data can lead to more effective decision-making, targeted campaigns, and better customer engagement. It also helps maintain data quality within the Salesforce system, fostering a more accurate and reliable database. The other functions like importing new leads from data files, archiving old records automatically, or connecting with external ERP systems are not typically the primary focus of data enrichment apps. While some apps may offer functionalities that touch on these areas, the central role of these tools is the updating and enhancement of existing data rather than performing administrative or transitional operations.