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Validation rules in Salesforce are designed to enforce data quality by ensuring that the data entered meets specific criteria before it can be saved to the database. When using the data import wizard, validation rules are not triggered. This is an important aspect of data handling within Salesforce, as it allows for the bulk import of data without enforcing validation criteria, thus streamlining the process for importing large datasets without interruptions.

The import wizard can import significant amounts of data quickly; if validation rules were enforced during this process, it could lead to failed imports and necessitate numerous adjustments to the data prior to import. Therefore, the exclusion of validation rules during the import wizard is a deliberate design to facilitate efficient data migration and management.

In contrast, during manual data entry or standard record updates, validation rules are applied to ensure quality control, which is essential for maintaining accurate records in the system. Understanding this distinction is crucial for effective data management in Salesforce.