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In Salesforce, public groups are used for record sharing purposes and can consist of a variety of components to facilitate access to records. When considering the components that can be included in a public group, roles are pertinent because they allow for the inclusion of all users within a specified role. This means that if a particular role is added to the public group, all users assigned to that role automatically gain access to records shared with the group.

Including roles in public groups promotes a streamlined sharing model that ensures users within the same hierarchy or responsibility can easily collaborate and access the necessary records without needing to manage individual user permissions one by one. This enhances the efficiency of data sharing in organizations where team structures are defined by roles.

While profiles, permission sets, and campaign members play important roles in defining a user's access and capabilities within Salesforce, they are not components that can be directly included in a public group for the purpose of record sharing. Profiles are primarily used to define a user's base permissions and access levels to data in Salesforce, whereas permission sets provide additional access rights on top of those defined by profiles. Campaign members refer specifically to contacts or leads associated with a campaign and do not function as a sharing mechanism for records. Thus, the inclusion of roles in public groups is crucial for