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Using Salesforce duplicate jobs functionality is the recommended option for cleansing a system of duplicate leads. This feature is specifically designed to identify and manage duplicate records in your Salesforce instance, providing a systematic and efficient way to clean up your database.

The duplicate jobs functionality allows you to configure rules for detecting duplicates based on specified criteria, giving you flexibility in defining what constitutes a duplicate in your context. Once the duplicates are identified, you can review them and take appropriate action, such as merging records or deleting unnecessary entries. This automated process helps maintain data accuracy and integrity while saving time and effort compared to manual methods.

In contrast, manually emailing duplicate leads is inefficient and does not address the core issue of duplicates within the database. Finding and deleting duplicates with Data Loader can be problematic, as it usually requires a deeper understanding of data manipulation and can be cumbersome without proper planning, often leading to accidental data loss if not executed correctly. Using a custom workflow alert may provide notifications about duplicates but does not actively manage or cleanse them, making it less effective in resolving the underlying duplication issue.