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Sales Cloud assists in managing customer complaints primarily through case management functionality, which is designed to track, manage, and resolve customer issues efficiently. This feature enables sales teams to log complaints as cases, assign them to the appropriate team members, and monitor their progress until resolution.

Case management within Sales Cloud provides visibility into the status of each customer complaint, allowing for better communication with customers and ensuring that issues are addressed in a timely manner. Additionally, it can include workflows that automate notifications and escalations, ensuring that unresolved cases receive the attention they need. This structured approach helps improve customer satisfaction as complaints are not only tracked but also resolved effectively.

Other options, while useful in certain contexts, do not specifically address the comprehensive management of customer complaints. Automated email responses may provide initial acknowledgment of complaints but do not facilitate ongoing resolution. Advanced reporting tools can help analyze complaint trends but do not directly manage individual cases. Chat and social media integrations can enhance engagement with customers, yet they are supplementary to the structured management offered by case functionality. Thus, case management stands out as the most effective tool within Sales Cloud for handling customer complaints.